Online vs. offline purchases by category in Nigeria 2022

Published by
Alexander Kunst,
Mar 15, 2023
52 percent of Nigerian respondents answer our survey on "Online vs. offline purchases by category" with "Bags & accessories". The survey was conducted in 2022, among 1,041 consumers.
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Online vs. offline purchases by category in Nigeria in 2022

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Source

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Number of respondents

1,041 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these products do you mostly buy/order online rather than offline?"

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Statistics on " E-commerce in Nigeria "

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Overview

4

Spending & Payments

6

Marketplaces

7

Jumia

5

Other players

4

Opinions

3

Further related statistics

15

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Topics

E-commerce in NigeriaKey indicators of Nigeria's economyDemographics of NigeriaE-commerce in AfricaPrices and inflation in Nigeria
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