Most popular categories for online purchases in Nigeria 2023

Published by
Alexander Kunst,
Aug 16, 2023
The variety of products that can be purchased online is continuously growing. Among Nigerian consumers the two most popular categories for online purchases are Clothing and Shoes. 51 percent and 45 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 1,049 respondents in Nigeria, in 2023. Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

Most popular categories for online purchases in Nigeria as of March 2023

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Number of respondents

1,049 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

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Statistics on " E-commerce in Nigeria "

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Overview

4

Spending & Payments

6

Marketplaces

7

Jumia

5

Other players

4

Opinions

3

Further related statistics

15

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Topics

E-commerce in NigeriaKey indicators of Nigeria's economyDemographics of NigeriaE-commerce in AfricaPrices and inflation in Nigeria
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