The timeline shows the growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium. According to the source, online video advertising CPM grew by one percent in 2016 compared to 2015, and it was expected to further grow by three percent in 2017.
Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium
Characteristic
National broadcast TV
Cable TV
Spot TV
Network radio
Spot radio
Newspapers
Magazines
Out-of-home
Internet - display
Paid search**
Online video
Mobile
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Havas Media, & AAAA. (August 24, 2017). Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/826047/growth-cpm-ads-us-medium/
Havas Media, und AAAA. "Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium." Chart. August 24, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/826047/growth-cpm-ads-us-medium/
Havas Media, AAAA. (2017). Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/826047/growth-cpm-ads-us-medium/
Havas Media, and AAAA. "Growth Rate of Cost-per-mille (Cpm) of Advertising in The United States from 2011 to 2017, by Medium." Statista, Statista Inc., 24 Aug 2017, https://www.statista.com/statistics/826047/growth-cpm-ads-us-medium/
Havas Media & AAAA, Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium Statista, https://www.statista.com/statistics/826047/growth-cpm-ads-us-medium/ (last visited July 22, 2024)
Growth rate of cost-per-mille (CPM) of advertising in the United States from 2011 to 2017, by medium [Graph], Havas Media, & AAAA, August 24, 2017. [Online]. Available: https://www.statista.com/statistics/826047/growth-cpm-ads-us-medium/