The advertising expenditure of the information and communications industry accounted for 12.8 percent of terrestrial television advertising expenditures in Japan in 2023. The beverages and cigarettes industry followed with a share of 10.3 percent. During that year, the terrestrial TV advertising expenditure amounted to 1.67 trillion Japanese yen.
Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry
Characteristic
Advertising expenditure share
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Dentsu. (February 27, 2024). Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/
Dentsu. "Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry." Chart. February 27, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/
Dentsu. (2024). Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/
Dentsu. "Distribution of Terrestrial Tv Advertising Expenditure in Japan in 2023, by Industry." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/
Dentsu, Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry Statista, https://www.statista.com/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/ (last visited August 24, 2024)
Distribution of terrestrial TV advertising expenditure in Japan in 2023, by industry [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/825976/japan-advertising-expenses-terrestrial-tv-distribution-by-industry/