Most popular categories for online purchases in the Netherlands 2024

Published by
Umair Bashir,
Aug 2, 2024
The variety of products that can be purchased online is continuously growing. Among Dutch consumers the two most popular categories for online purchases are Clothing and Shoes. 55 percent and 41 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 2,017 respondents in the Netherlands, in 2024.
Find this and more survey data on most popular categories for online purchases in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Most popular categories for online purchases in the Netherlands as of June 2024

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Number of respondents

2,017 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these items have you bought online in the past 12 months?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Consumer behavior in the Netherlands "

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Other statistics that may interest you Consumer behavior in the Netherlands

Overview

6

Shopping behavior

7

Grocery shopping

5

Digital shopping

5

Sustainable shopping

3

Holiday shopping

3

Reaching Dutch consumers

7

Further related statistics

9

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Topics

Shopping behavior in the NetherlandsOnline grocery shopping in the NetherlandsDigital shopping behavior in EuropeBlack Friday in the NetherlandsSinterklaas in the Netherlands
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