The information and communications industry accounted for close to 244 billion Japanese yen of the advertising expenditure through traditional media in Japan in 2023. Foodstuffs followed with ad expenses of more than 210 billion yen. During that year, the total advertising expenditure through traditional media amounted to about 2.19 trillion Japanese yen.
Advertising expenditure through traditional media in Japan in 2023, by industry
(in billion Japanese yen)
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Dentsu. (February 27, 2024). Advertising expenditure through traditional media in Japan in 2023, by industry (in billion Japanese yen) [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/825791/japan-advertising-expenses-by-industry-mass-media/
Dentsu. "Advertising expenditure through traditional media in Japan in 2023, by industry (in billion Japanese yen)." Chart. February 27, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/825791/japan-advertising-expenses-by-industry-mass-media/
Dentsu. (2024). Advertising expenditure through traditional media in Japan in 2023, by industry (in billion Japanese yen). Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/825791/japan-advertising-expenses-by-industry-mass-media/
Dentsu. "Advertising Expenditure through Traditional Media in Japan in 2023, by Industry (in Billion Japanese Yen)." Statista, Statista Inc., 27 Feb 2024, https://www.statista.com/statistics/825791/japan-advertising-expenses-by-industry-mass-media/
Dentsu, Advertising expenditure through traditional media in Japan in 2023, by industry (in billion Japanese yen) Statista, https://www.statista.com/statistics/825791/japan-advertising-expenses-by-industry-mass-media/ (last visited December 31, 2024)
Advertising expenditure through traditional media in Japan in 2023, by industry (in billion Japanese yen) [Graph], Dentsu, February 27, 2024. [Online]. Available: https://www.statista.com/statistics/825791/japan-advertising-expenses-by-industry-mass-media/
