Title sponsorship fee of the IPL 2008-2023, by sponsor
Tata Group, the multinational conglomerate, replaced Chinese phone maker Vivo as the title sponsor for the Indian Premier League for 2022 and 2023. The value of title sponsorships for the cricket league has risen from 400 million Indian rupees in 2008 to about three billion rupees in 2022.
With Vivo keen to transfer title rights to another bidder in 2022 after sustaining heavy public backlash, the Tata Group agreed to pay about 6.7 billion rupees for two years. As one of the largest and most reliable businesses worldwide, the conglomerate looked to promote the sport across political borders. According to reports, the BCCI intended to keep 50 percent of the money, distributing the rest among the ten franchises.
Sponsors over the years
The T20 league has emerged as one of the most profitable arms of cricket in the world, despite enduring many controversies and scandals. Title sponsorship holds strategic importance to companies that want the gig, as well as the Board of Control for Cricket in India (BCCI). Pepsi and Vivo had the longest contracts with BCCI so far. After Pepsi ended its contract due to spot-fixing allegations between 2013 and 2015 within the league, Vivo stepped in as the league’s primary sponsor.Growing with the Tatas
The Chinese phone manufacturer planned to see its agreement through until a military face-off between India and China in 2020 led to a large-scale ban of Chinese products in the south Asian peninsula.With Vivo keen to transfer title rights to another bidder in 2022 after sustaining heavy public backlash, the Tata Group agreed to pay about 6.7 billion rupees for two years. As one of the largest and most reliable businesses worldwide, the conglomerate looked to promote the sport across political borders. According to reports, the BCCI intended to keep 50 percent of the money, distributing the rest among the ten franchises.
