This statistic shows the main customer priorities when engaging in the energy market in Great Britain between 2014 and 2018. With 91 percent almost each year, the biggest priority for customer engagement was to save money. In 2018, only 3 percent of respondents felt having a dual fuel package was a priority.
Priorities for engaging in the energy market in Great Britain from 2014 to 2018
*Base = 2014 : 2,000, 2015 : 2,034, 2016 : 2,112, 2017 : 1,558. Based on customers who have switched gas or electricity supplier or tariff, or compared suppliers or tariffs in the past 12 months.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ofgem. (October 10, 2018). Priorities for engaging in the energy market in Great Britain from 2014 to 2018 [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/824580/energy-market-engagement-priorities-in-great-britain/
Ofgem. "Priorities for engaging in the energy market in Great Britain from 2014 to 2018." Chart. October 10, 2018. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/824580/energy-market-engagement-priorities-in-great-britain/
Ofgem. (2018). Priorities for engaging in the energy market in Great Britain from 2014 to 2018. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/824580/energy-market-engagement-priorities-in-great-britain/
Ofgem. "Priorities for Engaging in The Energy Market in Great Britain from 2014 to 2018." Statista, Statista Inc., 10 Oct 2018, https://www.statista.com/statistics/824580/energy-market-engagement-priorities-in-great-britain/
Ofgem, Priorities for engaging in the energy market in Great Britain from 2014 to 2018 Statista, https://www.statista.com/statistics/824580/energy-market-engagement-priorities-in-great-britain/ (last visited December 24, 2024)
Priorities for engaging in the energy market in Great Britain from 2014 to 2018 [Graph], Ofgem, October 10, 2018. [Online]. Available: https://www.statista.com/statistics/824580/energy-market-engagement-priorities-in-great-britain/