Canadian Facebook user reactions to Cambridge Analytica story 2018, by age group

Published by
Ani Petrosyan,
Jan 9, 2024
This statistic shows the effect the Cambridge Analytica story had on Facebook usage according to Canadians as of March 2018, broken down by age group. The data shows, that 24 percent of Facebook users aged 55 and above said that they would continue to use Facebook as they always had, compared to 29 percent of respondents aged between 18 and 34 years who said the same.

Effect of the Cambridge Analytica story on Facebook usage in Canada as of March 2018, by age group

CharacteristicMake no changes and continue using Facebook as you always haveKeep using Facebook, but check and/or change privacy settingsUse Facebook less in the futureSuspend your account/take a break from FacebookDelete your Facebook account
18-34 29% 41% 22% 5% 4%
35-54 29% 39% 23% 6% 4%
55+ 24% 43% 24% 6% 3%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of respondents29%29%29%29%24%24%41%41%39%39%43%43%22%22%23%23%24%24%5%5%6%6%6%6%4%4%4%4%3%3%Make no changes and continue using Facebook as you always haveKeep using Facebook, but check and/or change privacy settingsUse Facebook less in the futureSuspend your account/take a break from FacebookDelete your Facebook account18-3435-5455+
0%25%50%75%100%125%

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Release date

March 2018

Region

Canada

Survey time period

March 21 to 22, 2018

Number of respondents

1,256 respondents

Age group

18 years and older

Special properties

among Canadian Facebook users

Method of interview

Online survey

Supplementary notes

Question: Based on whatever you have seen or heard about this Cambridge Analytica story, what effect, if any, might it have on your own personal use of Facebook in the future? Will you…

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