Revenue of Matas 2012-2024
The Danish cosmetics and personal care retailer Matas operates stores in Denmark and Sweden as well as an own online shop. Overall, the chain of drug stores’ revenue increased in the financial period from 2012/13 to 2023/24. In this financial year, Matas generated a revenue of about 4.84 billion Danish kroner. As of 2023, it was ranked second among all companies in the cosmetics, perfume and hairdressing industry in Denmark. Measured by its revenue, L’Oreal Denmark ranked third, while Normal took the leading position.
Matas’ online shop
The health and beauty retailer’s online shop was among the leading web shops in Denmark in 2022, based on sales. As a matter of fact, matas.dk generated approximately 130 million U.S. dollars in e-commerce net sales that year.
Matas in Sweden
In August 2023, Matas aquired Kicks Kosmetikkedjan, which was amongst some of the leading personal care retailers in Sweden based on revenues. In 2022, the company ranked fifth, having a revenue of nearly 2.7 billion Swedish kroner. By comparison, H&M ranked first with a revenue of approximately five billion Swedish kroner. H&M Hennes & Mauritz Sverige AS sells not only clothing, but also beauty products and make-up.
