Job roles responsible for e-commerce in B2B organizations in Sweden 2018

Published by
L. Yltävä,
Dec 10, 2024
In 40 percent of the B2B organizations, the marketing manager was responsible for e-commerce, while the sales manager was in charge in 32 percent of the organizations in 2018.

Job roles responsible for e-commerce in B2B organizations in Sweden in 2018

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Release date

March 2019

Region

Sweden

Survey time period

October to November 2018

Special properties

Decision makers; respondents who sell online

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Vem eller vilka ansvarar för företagets digitala handel?"

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