This statistic shows the willingness of global consumers to upgrade to premium products as of 2016, by product category. As of 2016, 37 percent of global consumers stated that they were willing to trade up for premium electronic products.
Consumer willingness to upgrade to premium products worldwide as of 2016, by product category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Nielsen. (December 15, 2016). Consumer willingness to upgrade to premium products worldwide as of 2016, by product category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/
Nielsen. "Consumer willingness to upgrade to premium products worldwide as of 2016, by product category." Chart. December 15, 2016. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/
Nielsen. (2016). Consumer willingness to upgrade to premium products worldwide as of 2016, by product category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/
Nielsen. "Consumer Willingness to Upgrade to Premium Products Worldwide as of 2016, by Product Category." Statista, Statista Inc., 15 Dec 2016, https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/
Nielsen, Consumer willingness to upgrade to premium products worldwide as of 2016, by product category Statista, https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/ (last visited November 21, 2024)
Consumer willingness to upgrade to premium products worldwide as of 2016, by product category [Graph], Nielsen, December 15, 2016. [Online]. Available: https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/