Share of global consumers willing to switch to premium products 2016, by category

Published by Statista Research Department, Dec 15, 2016
This statistic shows the willingness of global consumers to upgrade to premium products as of 2016, by product category. As of 2016, 37 percent of global consumers stated that they were willing to trade up for premium electronic products.

Consumer willingness to upgrade to premium products worldwide as of 2016, by product category

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Release date

December 2016

Region

Worldwide

Survey time period

March 1 to 23, 2016

Number of respondents

30,000 respondents

Special properties

Respondents from across 63 countries

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