This statistic shows the willingness of global consumers to upgrade to premium products as of 2016, by product category. As of 2016, 37 percent of global consumers stated that they were willing to trade up for premium electronic products.
Consumer willingness to upgrade to premium products worldwide as of 2016, by product category
Characteristic
Share of respondents
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Nielsen. (December 15, 2016). Consumer willingness to upgrade to premium products worldwide as of 2016, by product category [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/
Nielsen. "Consumer willingness to upgrade to premium products worldwide as of 2016, by product category." Chart. December 15, 2016. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/
Nielsen. (2016). Consumer willingness to upgrade to premium products worldwide as of 2016, by product category. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/
Nielsen. "Consumer Willingness to Upgrade to Premium Products Worldwide as of 2016, by Product Category." Statista, Statista Inc., 15 Dec 2016, https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/
Nielsen, Consumer willingness to upgrade to premium products worldwide as of 2016, by product category Statista, https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/ (last visited July 23, 2024)
Consumer willingness to upgrade to premium products worldwide as of 2016, by product category [Graph], Nielsen, December 15, 2016. [Online]. Available: https://www.statista.com/statistics/823548/consumer-willingness-to-upgrade-to-premium-products-by-product-category-worldwide/