The 30 day retention rate of mobile gaming users can vary greatly between different mobile gaming genres. On Android, card games ranked first for U.S. user retention regardless of the user being via organic and non-organic channels. In contrast, music, action, and arcade games all had a user retention under five percent past the 30 day mark.
Leading Android gaming app genres in the United States 3rd quarter 2020, by user retention
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AppsFlyer. (November 5, 2020). Leading Android gaming app genres in the United States 3rd quarter 2020, by user retention [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/823541/leading-android-gaming-app-genres-user-retention-rates/
AppsFlyer. "Leading Android gaming app genres in the United States 3rd quarter 2020, by user retention." Chart. November 5, 2020. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/823541/leading-android-gaming-app-genres-user-retention-rates/
AppsFlyer. (2020). Leading Android gaming app genres in the United States 3rd quarter 2020, by user retention. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/823541/leading-android-gaming-app-genres-user-retention-rates/
AppsFlyer. "Leading Android Gaming App Genres in The United States 3rd Quarter 2020, by User Retention." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/823541/leading-android-gaming-app-genres-user-retention-rates/
AppsFlyer, Leading Android gaming app genres in the United States 3rd quarter 2020, by user retention Statista, https://www.statista.com/statistics/823541/leading-android-gaming-app-genres-user-retention-rates/ (last visited December 21, 2024)
Leading Android gaming app genres in the United States 3rd quarter 2020, by user retention [Graph], AppsFlyer, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/823541/leading-android-gaming-app-genres-user-retention-rates/