The 30 day retention rate of mobile gaming users can vary greatly between different mobile gaming genres. On iOS, card games ranked first for U.S. user retention regardless of the user being via organic and non-organic channels. In contrast, music, action, and arcade games all had a user retention under five percent past the 30 day mark.
Leading iOS gaming app genres in the United States in 3rd quarter 2020, by user retention
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Leading iOS gaming app genres in the United States in 3rd quarter 2020, by user retention
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AppsFlyer. (November 5, 2020). Leading iOS gaming app genres in the United States in 3rd quarter 2020, by user retention [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/823540/leading-ios-gaming-app-genres-user-retention-rates/
AppsFlyer. "Leading iOS gaming app genres in the United States in 3rd quarter 2020, by user retention." Chart. November 5, 2020. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/823540/leading-ios-gaming-app-genres-user-retention-rates/
AppsFlyer. (2020). Leading iOS gaming app genres in the United States in 3rd quarter 2020, by user retention. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/823540/leading-ios-gaming-app-genres-user-retention-rates/
AppsFlyer. "Leading Ios Gaming App Genres in The United States in 3rd Quarter 2020, by User Retention." Statista, Statista Inc., 5 Nov 2020, https://www.statista.com/statistics/823540/leading-ios-gaming-app-genres-user-retention-rates/
AppsFlyer, Leading iOS gaming app genres in the United States in 3rd quarter 2020, by user retention Statista, https://www.statista.com/statistics/823540/leading-ios-gaming-app-genres-user-retention-rates/ (last visited April 28, 2025)
Leading iOS gaming app genres in the United States in 3rd quarter 2020, by user retention [Graph], AppsFlyer, November 5, 2020. [Online]. Available: https://www.statista.com/statistics/823540/leading-ios-gaming-app-genres-user-retention-rates/
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