This statistic shows global millennial and baby boomer consumer attitudes towards features which make a product premium as of 2016. As of 2016, 61 percent of boomer respondents stated that if a product was made with high quality materials or ingredients they would class that product as being a premium product.
Millennial and baby boomer attitudes towards features which make a product premium worldwide as of 2016
Characteristic
Millennials (21-34)
Boomers (50-64)
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Nielsen. (December 15, 2016). Millennial and baby boomer attitudes towards features which make a product premium worldwide as of 2016 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/823451/millennial-and-baby-boomer-attitudes-towards-features-which-make-a-product-premium-worldwide/
Nielsen. "Millennial and baby boomer attitudes towards features which make a product premium worldwide as of 2016." Chart. December 15, 2016. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/823451/millennial-and-baby-boomer-attitudes-towards-features-which-make-a-product-premium-worldwide/
Nielsen. (2016). Millennial and baby boomer attitudes towards features which make a product premium worldwide as of 2016. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/823451/millennial-and-baby-boomer-attitudes-towards-features-which-make-a-product-premium-worldwide/
Nielsen. "Millennial and Baby Boomer Attitudes towards Features Which Make a Product Premium Worldwide as of 2016." Statista, Statista Inc., 15 Dec 2016, https://www.statista.com/statistics/823451/millennial-and-baby-boomer-attitudes-towards-features-which-make-a-product-premium-worldwide/
Nielsen, Millennial and baby boomer attitudes towards features which make a product premium worldwide as of 2016 Statista, https://www.statista.com/statistics/823451/millennial-and-baby-boomer-attitudes-towards-features-which-make-a-product-premium-worldwide/ (last visited August 25, 2024)
Millennial and baby boomer attitudes towards features which make a product premium worldwide as of 2016 [Graph], Nielsen, December 15, 2016. [Online]. Available: https://www.statista.com/statistics/823451/millennial-and-baby-boomer-attitudes-towards-features-which-make-a-product-premium-worldwide/