Digital advertising touchpoints in India 2024

Published by
Umair Bashir,
Jan 30, 2025
"Social media websites and apps" and "Video portals (e.g., YouTube)" are the top two answers among Indian consumers in our survey on the subject of "Digital advertising touchpoints".
The survey was conducted online among 24,173 respondents in India, in 2024.

Digital advertising touchpoints in India as of December 2024

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Showing entries 1 to 13 (16 entries in total)
Statistic: Digital advertising touchpoints in India as of December 2024

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Number of respondents

24,173 respondents

Age group

18-54 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Global outlook

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Indian social media landscape

4

Industry trends

5

Leading platforms

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Consumer attitudes

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