Digital advertising touchpoints in Brazil 2024

"Video portals (e.g., YouTube)" and "Social media websites and apps" are the top two answers among Brazilian consumers in our survey on the subject of "Digital advertising touchpoints".
The survey was conducted online among 12,153 respondents in Brazil, in 2024.

Digital advertising touchpoints in Brazil as of December 2024

Characteristic	Share of respondents
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Number of respondents

12,153 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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