In 2023, the retail sales revenue generated by online shopping during El Buen Fin in Mexico amounted to nearly 30 billion Mexican pesos. In order to avoid agglomerations and prevent further spread of COVID-19, the 2021 version of the event had a duration of seven days, going from the 10th to the 16th of November. The same measure was applied in 2020. That year, El Buen Fin lasted 12 days and generated sales of 36 billion pesos.
Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2023
(in billion Mexican pesos)
* This Statista estimate is based on the 2022 value and the growth rate in 2023 of 23.7%, which were provided by the source. An exponential development of the value was assumed.
El Buen Fin refers to an annual shopping event in Mexico held in November during the weekend before the Mexican Revolution holiday. To avoid crowds and prevent further COVID-19 contagions, the 2020 and 2021 editions of the event ran over an extended period. In 2023, El Buen Fin took place from the 17th to the 20th of November.
As of 2019, data represents sales revenue generated on the last Friday of November prior to the Mexican Revolution holiday.
Values have been rounded.
Figures prior to 2023 were retrieved from previous publications.
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Asociación Mexicana de Venta Online. (November 23, 2023). Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2023 (in billion Mexican pesos) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2023 (in billion Mexican pesos)." Chart. November 23, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/
Asociación Mexicana de Venta Online. (2023). Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2023 (in billion Mexican pesos). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/
Asociación Mexicana de Venta Online. "Sales Revenue Generated by Online Shopping on El Buen Fin in Mexico from 2016 to 2023 (in Billion Mexican Pesos)." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/
Asociación Mexicana de Venta Online, Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2023 (in billion Mexican pesos) Statista, https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/ (last visited December 21, 2024)
Sales revenue generated by online shopping on El Buen Fin in Mexico from 2016 to 2023 (in billion Mexican pesos) [Graph], Asociación Mexicana de Venta Online, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/821893/online-shopping-sales-revenue-buen-fin-mexico/
