Digital advertising touchpoints in Germany 2024| Statista

"Video portals (e.g., YouTube)" and "Search engines" are the top two answers among German consumers in our survey on the subject of "Digital advertising touchpoints".
The survey was conducted online among 35,956 respondents in Germany, in 2024.

Digital advertising touchpoints in Germany as of December 2024

Characteristic	Share of respondents
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Number of respondents

35,956 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Where have you come across digital advertisements in the past 4 weeks?"

If you need more information, you can have a look at the Consumer Insights Methodology.

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Statistics on " Digital advertising in Germany "

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Programmatic

Consumer insights

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Overview

Formats

Desktop & mobile

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