J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowLeading channels for brand discovery among Millennials worldwide 2017, by source
This statistic shows the channels most likely to lead to brand discovery among Millennials worldwide as of the third quarter of 2017, broken down by source. The findings show that 37 percent of responding Millennials said that they discovered brands via a search engine, however word-of-mouth recommendations were still effective, with 32 percent of respondents saying that this is what led to them finding out about a new brand.
