This statistic shows the channels most likely to lead to brand discovery among Millennials worldwide as of the third quarter of 2017, broken down by source. The findings show that 37 percent of responding Millennials said that they discovered brands via a search engine, however word-of-mouth recommendations were still effective, with 32 percent of respondents saying that this is what led to them finding out about a new brand.
Channels most likely to lead to brand discovery among Millennials worldwide as of 3rd quarter 2017, by source
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GWI. (January 26, 2018). Channels most likely to lead to brand discovery among Millennials worldwide as of 3rd quarter 2017, by source [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/821504/channels-millennials-brand-discovery-worldwide/
GWI. "Channels most likely to lead to brand discovery among Millennials worldwide as of 3rd quarter 2017, by source." Chart. January 26, 2018. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/821504/channels-millennials-brand-discovery-worldwide/
GWI. (2018). Channels most likely to lead to brand discovery among Millennials worldwide as of 3rd quarter 2017, by source. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/821504/channels-millennials-brand-discovery-worldwide/
GWI. "Channels Most Likely to Lead to Brand Discovery among Millennials Worldwide as of 3rd Quarter 2017, by Source." Statista, Statista Inc., 26 Jan 2018, https://www.statista.com/statistics/821504/channels-millennials-brand-discovery-worldwide/
GWI, Channels most likely to lead to brand discovery among Millennials worldwide as of 3rd quarter 2017, by source Statista, https://www.statista.com/statistics/821504/channels-millennials-brand-discovery-worldwide/ (last visited December 31, 2024)
Channels most likely to lead to brand discovery among Millennials worldwide as of 3rd quarter 2017, by source [Graph], GWI, January 26, 2018. [Online]. Available: https://www.statista.com/statistics/821504/channels-millennials-brand-discovery-worldwide/
