This statistic shows the perception of return on investment (ROI) on streaming video vs. traditional media campaigns among marketers worldwide in December 2016 and March 2017. The findings show that as of March 2017, 51 percent of responding marketers believed the return on investment on streaming video to have been higher than on traditional media campaigns, compared to 39 percent who said the same in December 2016.
Perception of return on investment (ROI) on streaming video vs. traditional media campaigns among marketers worldwide in December 2016 and March 2017
Characteristic
ROI lower
ROI the same
ROI higher
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among marketing professionals from advertisers in every large industry category
Supplementary notes
Question: Looking at the marketing dollars your firm spent on streaming video (e.g. on YouTube, Facebook, Hulu, and other sources) over the last 2 years, do you believe the ROI was higher or lower than the ROI on traditional media campaigns (e.g. on TV, radio, outdoor, newspapers, etc.)?
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Credit Suisse. (April 25, 2017). Perception of return on investment (ROI) on streaming video vs. traditional media campaigns among marketers worldwide in December 2016 and March 2017 [Graph]. In Statista. Retrieved August 31, 2024, from https://www.statista.com/statistics/821493/marketer-perspectives-streaming-video-traditional-media-campaigns/
Credit Suisse. "Perception of return on investment (ROI) on streaming video vs. traditional media campaigns among marketers worldwide in December 2016 and March 2017." Chart. April 25, 2017. Statista. Accessed August 31, 2024. https://www.statista.com/statistics/821493/marketer-perspectives-streaming-video-traditional-media-campaigns/
Credit Suisse. (2017). Perception of return on investment (ROI) on streaming video vs. traditional media campaigns among marketers worldwide in December 2016 and March 2017. Statista. Statista Inc.. Accessed: August 31, 2024. https://www.statista.com/statistics/821493/marketer-perspectives-streaming-video-traditional-media-campaigns/
Credit Suisse. "Perception of Return on Investment (Roi) on Streaming Video Vs. Traditional Media Campaigns among Marketers Worldwide in December 2016 and March 2017." Statista, Statista Inc., 25 Apr 2017, https://www.statista.com/statistics/821493/marketer-perspectives-streaming-video-traditional-media-campaigns/
Credit Suisse, Perception of return on investment (ROI) on streaming video vs. traditional media campaigns among marketers worldwide in December 2016 and March 2017 Statista, https://www.statista.com/statistics/821493/marketer-perspectives-streaming-video-traditional-media-campaigns/ (last visited August 31, 2024)
Perception of return on investment (ROI) on streaming video vs. traditional media campaigns among marketers worldwide in December 2016 and March 2017 [Graph], Credit Suisse, April 25, 2017. [Online]. Available: https://www.statista.com/statistics/821493/marketer-perspectives-streaming-video-traditional-media-campaigns/
