This statistic presents the casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system. According to the findings, in North America the average eCPM for interstitial ads was 4.05 U.S. dollars in Android games and 5.01 U.S. dollars in iOS games.
Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system
(in U.S. dollars)
Characteristic
Android
iOS
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PR Newswire. (March 19, 2018). Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/
PR Newswire. "Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)." Chart. March 19, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/
PR Newswire. (2018). Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/
PR Newswire. "Casual Mobile Games Interstitial Advertising Average Effective Cost-per-mille (Ecpm) Worldwide in February 2018, by Region and Operating System (in U.S. Dollars)." Statista, Statista Inc., 19 Mar 2018, https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/
PR Newswire, Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars) Statista, https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/ (last visited July 22, 2024)
Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars) [Graph], PR Newswire, March 19, 2018. [Online]. Available: https://www.statista.com/statistics/821478/casual-mobile-games-interstitial-advertising-ecpm/