Casual mobile games interstitial ads eCPM worldwide in 2018, by region & OS

Published by Statista Research Department, Oct 30, 2023
This statistic presents the casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system. According to the findings, in North America the average eCPM for interstitial ads was 4.05 U.S. dollars in Android games and 5.01 U.S. dollars in iOS games.

Casual mobile games interstitial advertising average effective cost-per-mille (eCPM) worldwide in February 2018, by region and operating system (in U.S. dollars)

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Release date

March 2018

Region

Worldwide

Survey time period

February 1 to 28, 2018

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