Leading digital advertising concerns worldwide 2023

Published by Statista Research Department, May 14, 2024
During a 2023 survey carried out among advertisers at media agencies and brands, 49 percent of respondents stated that brand safety and suitability was their leading concern when it came to digital advertising. Being able to reach target audiences effectively at scale ranked first, mentioned with 53 percent of responding advertisers.

Leading concerns for digital advertising strategies worldwide as of May 2023

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Sources

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Release date

June 2023

Region

Worldwide

Survey time period

as of May 2023

Special properties

among advertisers at media agencies and brands

Supplementary notes

The source does not provide information about the type of survey used or the number of respondents.

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Statistics on " Digital advertising worldwide "

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Overview

8

Regional data

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Industry data

5

Channel spending

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Marketer perspective

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Consumer perspective

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Further related statistics

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Topics

Digital advertising worldwideInternet usage worldwideDigital retail media advertising worldwideAdvertising worldwideSocial media advertising and marketing worldwide
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