Share of e-commerce traffic worldwide 2019, by source and medium

Published by Statista Research Department, Mar 24, 2025
This statistic presents the distribution of global e-commerce sessions as of October 2019, by source and medium. During the measured period, search traffic generated 65 percent of total e-commerce session. Overall, 33 percent were generated through organic search traffic and 32 percent were generated through paid search.

Distribution of global e-commerce sessions as of October 2019, by source and medium

CharacteristicOrganic searchPaid searchDirectEmailSocialDisplayReferralOther
- - - - - - - - -
- - - - - - - - -
- - - - - - - - -
- - - - - - - - -
- - - - - - - - -
- - - - - - - - -
- - - - - - - - -
Showing entries 1 to 7 (7 entries in total)

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Release date

January 2020

Region

Worldwide

Survey time period

November 2018 to October 2019

Supplementary notes

Dataset consists of: 130 million website sessions and over €330 million in online revenue over the 12 months from November 2018 to October 2019

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