Important features of music streaming services in the U.S. 2020

For U.S. consumers, the most important features of music streaming services are quality of sound and price, with 56 percent of respondents citing each of these as the most critical elements they look for when listening to music online. Consumers also want convenience, with 48 percent saying that the most important feature of a service was the ease of making a playlist, 43 percent saying the same about downloading music, and 36 percent prioritising the ease of discovering new songs and artists. Less important was brand trust, video availability, or being able to effectively use a virtual assistant offered by a service.