U.S. supermarket consumer satisfaction: Walmart 2008-2024

Customer satisfaction with Walmart was lower than the national average for supermarkets in the United States in 2024. Walmart recorded an index score of 74, which was five index points below the average supermarket rating of 79. The index score is based on a 100-point scale. The highest-ranking supermarket in that year was the trio of H-E-B, Costco and Publix, with a score of 85 each.

Walmart origins

Walmart, formerly known as Wal-Mart Stores, Inc., is the world’s largest retail company, with total global revenue amounting to 611 billion U.S. dollars in fiscal year ended January, 2024. The first Walmart store was opened in Rogers, Arkansas by Sam Walton in 1962. The company went public in 1970 as it continued to expand. With store growth came new store formats – the first Sam’s Club membership-only warehouse retailer opened in 1983 and the first Walmart Supercenter in 1988. The company went on to expand into Central and South America, Canada, China, South Africa and the United Kingdom. In 2023, there were over 10,000 Walmart stores worldwide.