In 2023, Dropbox spent approximately 466 million U.S. dollars on sales and marketing - an increase from the previous year of 2022, when around 409 million U.S. dollars were spent on the segment. Out of the 466 million U.S. dollars spent in the most recent year, around 131 million U.S. dollars were spent solely on advertising and promotional expenditure.
Dropbox Inc's annual expenditure on sales, marketing, advertising, and promotion worldwide from 2015 to 2023
(in million U.S. dollars)
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Dropbox. (February 16, 2024). Dropbox Inc's annual expenditure on sales, marketing, advertising, and promotion worldwide from 2015 to 2023 (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/819629/dropbox-annual-advertising-marketing-expenditure/
Dropbox. "Dropbox Inc's annual expenditure on sales, marketing, advertising, and promotion worldwide from 2015 to 2023 (in million U.S. dollars)." Chart. February 16, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/819629/dropbox-annual-advertising-marketing-expenditure/
Dropbox. (2024). Dropbox Inc's annual expenditure on sales, marketing, advertising, and promotion worldwide from 2015 to 2023 (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/819629/dropbox-annual-advertising-marketing-expenditure/
Dropbox. "Dropbox Inc's Annual Expenditure on Sales, Marketing, Advertising, and Promotion Worldwide from 2015 to 2023 (in Million U.S. Dollars)." Statista, Statista Inc., 16 Feb 2024, https://www.statista.com/statistics/819629/dropbox-annual-advertising-marketing-expenditure/
Dropbox, Dropbox Inc's annual expenditure on sales, marketing, advertising, and promotion worldwide from 2015 to 2023 (in million U.S. dollars) Statista, https://www.statista.com/statistics/819629/dropbox-annual-advertising-marketing-expenditure/ (last visited December 21, 2024)
Dropbox Inc's annual expenditure on sales, marketing, advertising, and promotion worldwide from 2015 to 2023 (in million U.S. dollars) [Graph], Dropbox, February 16, 2024. [Online]. Available: https://www.statista.com/statistics/819629/dropbox-annual-advertising-marketing-expenditure/