Consumers main motivation for switching energy suppliers have been to save money, with figures decreasing from 91 percent to 84 percent of the respondents, in 2014 and 2019, respectively. Moreover, the share of consumers wanting a fixed term or price deal have increased from six to twelve percent in this time period.
Consumers motivations for switching energy suppliers in Great Britain from 2014 to 2019
Characteristic
Save money
Get better customer service
Wanted a fixed term/fixed price deal
Wanted a dual fuel package
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Ofgem, & GfK. (February 2, 2020). Consumers motivations for switching energy suppliers in Great Britain from 2014 to 2019 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/819510/consumer-motivations-for-switching-supplier-great-britain-gb/
Ofgem, und GfK. "Consumers motivations for switching energy suppliers in Great Britain from 2014 to 2019." Chart. February 2, 2020. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/819510/consumer-motivations-for-switching-supplier-great-britain-gb/
Ofgem, GfK. (2020). Consumers motivations for switching energy suppliers in Great Britain from 2014 to 2019. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/819510/consumer-motivations-for-switching-supplier-great-britain-gb/
Ofgem, and GfK. "Consumers Motivations for Switching Energy Suppliers in Great Britain from 2014 to 2019." Statista, Statista Inc., 2 Feb 2020, https://www.statista.com/statistics/819510/consumer-motivations-for-switching-supplier-great-britain-gb/
Ofgem & GfK, Consumers motivations for switching energy suppliers in Great Britain from 2014 to 2019 Statista, https://www.statista.com/statistics/819510/consumer-motivations-for-switching-supplier-great-britain-gb/ (last visited July 22, 2024)
Consumers motivations for switching energy suppliers in Great Britain from 2014 to 2019 [Graph], Ofgem, & GfK, February 2, 2020. [Online]. Available: https://www.statista.com/statistics/819510/consumer-motivations-for-switching-supplier-great-britain-gb/