Online shops: bigbasket.com shoppers in India

Consumer Insights report

Online shops: bigbasket.com shoppers in India

This report offers the reader a comprehensive overview of bigbasket.com shoppers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark bigbasket.com shoppers in India (''brand users'') against Indian online shoppers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online shops: bigbasket.com shoppers in India

  • bigbasket.com is more popular among Millennials than other online shops
  • bigbasket.com has more male than female shoppers
  • bigbasket.com has a larger share of shoppers with a high income than other online shops
  • bigbasket.com shoppers are more likely to live in cities and urban areas than online shoppers in general
  • Safety and security is an important aspect of life for 35% of bigbasket.com shoppers

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