The graph shows the most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in first half of 2017, by share of voice. According to the source, Google's AdMob was the most used SDK in Android games as well as in non-gaming apps.
Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice
Characteristic
Gaming apps
Non-gaming apps
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Share of voice is defined as the percentage of apps utilizing a specific SDK in the monetization category taking into consideration that apps often employ several SDKs simultaneously
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StartApp. (September 28, 2017). Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/819179/leading-advertising-android-games-non-games-sdks/
StartApp. "Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice." Chart. September 28, 2017. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/819179/leading-advertising-android-games-non-games-sdks/
StartApp. (2017). Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/819179/leading-advertising-android-games-non-games-sdks/
StartApp. "Most Popular Advertising Software Development Kits (Sdks) Used by Android Gaming and Non-gaming Apps in 1st Half 2017, by Share of Voice." Statista, Statista Inc., 28 Sep 2017, https://www.statista.com/statistics/819179/leading-advertising-android-games-non-games-sdks/
StartApp, Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice Statista, https://www.statista.com/statistics/819179/leading-advertising-android-games-non-games-sdks/ (last visited August 24, 2024)
Most popular advertising software development kits (SDKs) used by Android gaming and non-gaming apps in 1st half 2017, by share of voice [Graph], StartApp, September 28, 2017. [Online]. Available: https://www.statista.com/statistics/819179/leading-advertising-android-games-non-games-sdks/