The graph presents information on the distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format. According to the source, banner advertising had the highest share of in-app impressions worldwide, followed by rich interstitial ads.
Distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format
Characteristic
Share of impressions
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mobyaffiliates. (December 22, 2017). Distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/819126/in-app-ad-format-impression-share/
mobyaffiliates. "Distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format." Chart. December 22, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/819126/in-app-ad-format-impression-share/
mobyaffiliates. (2017). Distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/819126/in-app-ad-format-impression-share/
mobyaffiliates. "Distribution of Mobile In-app Advertising Impressions Worldwide between January and November 2017, by Ad Format." Statista, Statista Inc., 22 Dec 2017, https://www.statista.com/statistics/819126/in-app-ad-format-impression-share/
mobyaffiliates, Distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format Statista, https://www.statista.com/statistics/819126/in-app-ad-format-impression-share/ (last visited July 22, 2024)
Distribution of mobile in-app advertising impressions worldwide between January and November 2017, by ad format [Graph], mobyaffiliates, December 22, 2017. [Online]. Available: https://www.statista.com/statistics/819126/in-app-ad-format-impression-share/