This statistic shows the leading in demand technologies and functions related to data marketing in North America as of November 2017. According to nearly half of responding marketing professionals,
their organizations' data efforts would gain the most value from predictive analytics and modeling technology.
Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017
sample consists of advertisers, marketers, publishers, technology developers and marketing service providers
Method of interview
Online survey
Supplementary notes
Question: What specific technology functions or features do you think will be most important in supporting organizations’ efforts to achieve value from their future use of data?
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Winterberry Group. (February 13, 2018). Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/818992/north-america-leading-in-demand-data-marketing-technologies/
Winterberry Group. "Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017." Chart. February 13, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/818992/north-america-leading-in-demand-data-marketing-technologies/
Winterberry Group. (2018). Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/818992/north-america-leading-in-demand-data-marketing-technologies/
Winterberry Group. "Leading in Demand Technologies and Functions Related to Data Marketing in Organizations in North America as of November 2017." Statista, Statista Inc., 13 Feb 2018, https://www.statista.com/statistics/818992/north-america-leading-in-demand-data-marketing-technologies/
Winterberry Group, Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017 Statista, https://www.statista.com/statistics/818992/north-america-leading-in-demand-data-marketing-technologies/ (last visited December 22, 2024)
Leading in demand technologies and functions related to data marketing in organizations in North America as of November 2017 [Graph], Winterberry Group, February 13, 2018. [Online]. Available: https://www.statista.com/statistics/818992/north-america-leading-in-demand-data-marketing-technologies/
