Most sought-after skillsets in data marketing in North America 2017

Published by
J. G. Navarro,
Jan 6, 2023
This statistic shows the leading in demand skills related to data marketing in North America as of November 2017. The skill considered to be most in demand for data marketing was data analytics, with 87.3 percent of respondents feeling that it would be the most important competency in support of their future data-driven marketing efforts.

Leading in demand skills related to data marketing in North America as of November 2017

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Release date

February 2018

Region

North America

Survey time period

September to November 2017

Number of respondents

113 respondents

Special properties

sample consists of advertisers, marketers, publishers, technology developers and marketing service providers

Method of interview

Online survey

Supplementary notes

Question: What specific skillsets or functional competencies do you think will be the most important for your organization to possess in support of its future data-driven marketing, advertising and/or media efforts?

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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