This statistic shows the implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017. The figures show that 12.3 percent of survey respondents said they had a developed and implemented strategy that was already delivering results.
Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017
sample consists of advertisers, marketers, publishers, technology developers and marketing service providers
Method of interview
Online survey
Supplementary notes
Question: To what extent would you say your organization has an overarching strategy to govern its use of audience data for advertising and/or marketing purposes?
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Winterberry Group. (February 13, 2018). Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/818924/audience-data-use-strategies-north-america/
Winterberry Group. "Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017." Chart. February 13, 2018. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/818924/audience-data-use-strategies-north-america/
Winterberry Group. (2018). Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/818924/audience-data-use-strategies-north-america/
Winterberry Group. "Implementation Level of Strategies Governing Use of Audience Data for Marketing Purposes in Organizations in North America as of November 2017." Statista, Statista Inc., 13 Feb 2018, https://www.statista.com/statistics/818924/audience-data-use-strategies-north-america/
Winterberry Group, Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017 Statista, https://www.statista.com/statistics/818924/audience-data-use-strategies-north-america/ (last visited November 24, 2024)
Implementation level of strategies governing use of audience data for marketing purposes in organizations in North America as of November 2017 [Graph], Winterberry Group, February 13, 2018. [Online]. Available: https://www.statista.com/statistics/818924/audience-data-use-strategies-north-america/
