According to the most recent data on merger and acquisition activity in the global marketing services sector, the martech and adtech service providing companies saw the largest value of M&A deals in 2019, at close to 11 billion U.S dollars. In comparison, acquisition values for digital and creative full-service companies ranked second and third respectively, yet they did not surpass 1.7 billion dollars that year. In total, 27.7 billion U.S dollars was invested in M&A deals in the marketing services sector.
Value of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2018 to 2019, by service
(in million U.S. dollars)
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R3. (January 2, 2020). Value of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2018 to 2019, by service (in million U.S. dollars) [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/818720/global-marketing-services-transactions-service/
R3. "Value of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2018 to 2019, by service (in million U.S. dollars)." Chart. January 2, 2020. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/818720/global-marketing-services-transactions-service/
R3. (2020). Value of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2018 to 2019, by service (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/818720/global-marketing-services-transactions-service/
R3. "Value of Merger and Acquisition (M&a) Transactions in The Marketing Services Sector Worldwide from 2018 to 2019, by Service (in Million U.S. Dollars)." Statista, Statista Inc., 2 Jan 2020, https://www.statista.com/statistics/818720/global-marketing-services-transactions-service/
R3, Value of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2018 to 2019, by service (in million U.S. dollars) Statista, https://www.statista.com/statistics/818720/global-marketing-services-transactions-service/ (last visited November 23, 2024)
Value of merger and acquisition (M&A) transactions in the marketing services sector worldwide from 2018 to 2019, by service (in million U.S. dollars) [Graph], R3, January 2, 2020. [Online]. Available: https://www.statista.com/statistics/818720/global-marketing-services-transactions-service/
