UK Millennials vs Baby Boomers: time of purchase for holiday travel items 2017

Published by Statista Research Department, Sep 7, 2023
This statistic shows the results of a survey with Millennials and Baby Boomers in the United Kingdom, which asked for the time of purchases made specifically for their most recent holiday as of 2017. Most Milliennials and Baby Boomers purchased items prior to their holiday. However over half of Millennials bought items at the destination (51 percent) compared to only 24 percent of Baby Boomers.

Time of purchasing holiday travel items according to consumers in the United Kingdom (UK) in 2017, by generation*

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Release date

August 2017

Region

United Kingdom

Survey time period

2017

Age group

18 years and older

Supplementary notes

* Millennials: 18-35 year olds, Baby Boomers: 55-70 year olds. Both were asked about purchases in relation to their last holiday (original survey question not provided by the source).

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