Market share of TV set sales worldwide 2017-2019, by screen size

In 2017 and 2018, screen sizes below 32 inches accounted for over 30 percent of the global TV market. This number was forecast to drop to 28.9 percent by 2019, while larger screen sizes were expected to gain higher market shares overall.

Big screen sizes dominate global TV shipments

Looking at the global growth rates of TV shipments in recent years, a clear trend towards big screen sizes becomes apparent. Over 67.5 million TVs with a 50-59 inch display are predicted to be shipped worldwide in 2020. However, it is their 60 inch or larger counterpart that has recently seen the highest shipment growth rate. Simultaneously, smaller TV sizes are on the decline, as brands have little room for product differentiation in what are mostly entry-level products.

Average size of TV screens worldwide

The global average TV screen size has seen continuous growth for years, standing at 43 inches in 2018. In the United States, the average size of LCD screens is expected to exceed the 50-inch mark by 2021. But while displays are getting bigger, prices are dropping. In Germany for example, the average selling price for LCD TV sets has fallen from 1,137 euros in 2005 to just 572 euros in 2019.