In 2023, the Mexican Institute of Social Security (Instituto Mexicano del Seguro Social, IMSS) was the largest advertiser among government agencies in Mexico, having invested nearly 637 million Mexican pesos in advertising that year. The National Lottery followed, with an ad spend of roughly 490 million pesos. In total, governmental ad spend in Mexico stood at 2.35 billion pesos that year.
Largest advertisers among government agencies in Mexico in 2023
(in million Mexican pesos)
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Ministry of the Civil Service (Mexico). (July 3, 2024). Largest advertisers among government agencies in Mexico in 2023 (in million Mexican pesos) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/818200/ad-spending-federal-government-agency-mexico/
Ministry of the Civil Service (Mexico). "Largest advertisers among government agencies in Mexico in 2023 (in million Mexican pesos)." Chart. July 3, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/818200/ad-spending-federal-government-agency-mexico/
Ministry of the Civil Service (Mexico). (2024). Largest advertisers among government agencies in Mexico in 2023 (in million Mexican pesos). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/818200/ad-spending-federal-government-agency-mexico/
Ministry of the Civil Service (Mexico). "Largest Advertisers among Government Agencies in Mexico in 2023 (in Million Mexican Pesos)." Statista, Statista Inc., 3 Jul 2024, https://www.statista.com/statistics/818200/ad-spending-federal-government-agency-mexico/
Ministry of the Civil Service (Mexico), Largest advertisers among government agencies in Mexico in 2023 (in million Mexican pesos) Statista, https://www.statista.com/statistics/818200/ad-spending-federal-government-agency-mexico/ (last visited December 30, 2024)
Largest advertisers among government agencies in Mexico in 2023 (in million Mexican pesos) [Graph], Ministry of the Civil Service (Mexico), July 3, 2024. [Online]. Available: https://www.statista.com/statistics/818200/ad-spending-federal-government-agency-mexico/
