Device use for personal media consumption in Germany 2021-2022

German consumers use a variety of devices to access media. The choice they make may be influenced by such factors as personal media preference, mobility and flexibility. Based on a survey conducted among the German population, respondents used a smartphone, some type of TV or listened to the radio the most.

Multiple devices

Nowadays it’s fairly typical for households to own more than one digital device for media consumption within the home. In households with more than one member each person may also have different preferences in terms of devices used. Owing to the easier use and portability of mobile devices, it’s not uncommon for consumers to absorb different content simultaneously, for example watch TV and use the Internet. As of 2021, 62 percent of respondents stated they used other devices while watching television. It’s multitasking on a new level.

Connected nation

It is basically a standard nowadays for households to be digitally connected. Households with adolescents owned a variety of devices, considering teenagers’ predictable interest in all things digital. Among these devices, the leading ones are smartphones, a computer or laptop and a television. Brands increasingly offer various types of devices aimed at children, students (both school and university) and professionals. These differ by price and functionality.