Broadest user group of selected media in Germany 2014-2024

Published by
Evgenia Koptyug,
Jan 13, 2025

In 2024, 88 percent of respondents stated they listened to the radio at least occasionally. Meanwhile, that same year, 68 percent of respondents read both printed newspapers and e-papers, a small decrease from the year before.

Broadest user group (at least occasional usage) of selected media in Germany from 2014 to 2024

CharacteristicTVRadioBooks (printed + e-books)CinemaMediaNewspapers (printed + e-papers)Music streamingMagazines (printed + e-magazines)DVD, blu-rayPodcastsAudio booksOnline videos
2014 95% 94% 83% 80% - 94% - 83% 75% - - 53%
2015 97% 90% 76% 82% - 87% - 76% 74% - - 51%
2016 95% 92% 89% 86% - 90% - 78% 75% - - 61%
2017 95% 95% 91% 85% - 90% - 83% 74% - - 73%
2018 93% 93% 90% 83% - 85% 34% 75% 75% 24% 37% 77%
2019 91% 91% 86% 83% - 77% 51% 63% 70% 24% 32% 78%
2020 91% 91% 86% 82% 59% 77% 57% 64% 67% 32% 36% -
2021 89% 90% 84% 76% 62% 75% 63% 61% 60% 38% 38% -
2022 87% 90% 86% 78% 63% 72% 62% 57% 58% 37% 35% -
2023 87% 86% 82% 75% 68% 67% 63% 57% 52% 43% 39% -
2024 - 88% 84% 75% 71% 68% 64% 61% 48% 49% 38% -
Showing entries 1 to 11 (11 entries in total)
Created with Highcharts 7.2.2Broadest user groupTVRadioBooks (printed + e-books)CinemaMediaNewspapers (printed + e-papers)Music streamingMagazines (printed + e-magazines)DVD, blu-rayPodcastsAudio booksOnline videos20142015201620172018201920202021202220232024
0%25%50%75%100%125%

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In cooperation with

Seven.One Media GmbH

Release date

October 2024

Region

Germany

Survey time period

2014 to 2024, spring each year

Age group

14-69 years

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

Some values were not reported on an annual basis in 2020, 2021, 2022 and 2024.

¹From 2020, the value from the 2nd wave of the year / 2nd quarter as the average of the last four quarters (rolling). See the study on pages 36 and 87 for more details. 

Number of respondents: 2014 (n=1,230) 2015 (n=2,486) 2016 (n=2,453) 2017 (n=2,464) 2018 (n=2,469) 2019 (n=2,468) 2020 (n=2,461) 2021 (n=2,458) 2022 (n=2,453) 2023 (n= 2,450)

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Statistics on " Media usage in Germany "

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