This statistic shows the results of a survey conducted from October 2017 through January 2018 among 2,000 adult American women on their preferred facial moisturizer brand. The results were sorted by the respondents' ethnic background. During the survey, 20.8 percent of surveyed women with an African American background stated their preferred facial moisturizer brand is Olay; 27.5 percent of Asian American women, 15.2 percent of Hispanic women, and 21 percent of Caucasian women said the same.
United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The Brand Strength Monitor. (March 1, 2018). United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/817475/us-brand-preferences-for-facial-moisturizer-ethnicity/
The Brand Strength Monitor. "United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background." Chart. March 1, 2018. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/817475/us-brand-preferences-for-facial-moisturizer-ethnicity/
The Brand Strength Monitor. (2018). United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/817475/us-brand-preferences-for-facial-moisturizer-ethnicity/
The Brand Strength Monitor. "United States: Brand Preferences for Facial Moisturizer from October 2017 to January 2018, by Ethnic Background." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/817475/us-brand-preferences-for-facial-moisturizer-ethnicity/
The Brand Strength Monitor, United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background Statista, https://www.statista.com/statistics/817475/us-brand-preferences-for-facial-moisturizer-ethnicity/ (last visited November 21, 2024)
United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background [Graph], The Brand Strength Monitor, March 1, 2018. [Online]. Available: https://www.statista.com/statistics/817475/us-brand-preferences-for-facial-moisturizer-ethnicity/
