This statistic shows the results of a survey conducted from October 2017 through January 2018 among adult Americans on their brand preference for cable or satellite TV services. The results were sorted by income. During the survey, 16.3 percent of respondents earning less than 50,000 U.S. dollars per year stated they prefer DirecTV; 24.8 percent of respondents earning 50,000 U.S. dollars or more said the same.
United States: Brand preferences for cable or satellite TV services from October 2017 to January 2018, by income
Characteristic
Income >=50k U.S. dollars
Income <50k U.S. dollars
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The Brand Strength Monitor. (March 1, 2018). United States: Brand preferences for cable or satellite TV services from October 2017 to January 2018, by income [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/
The Brand Strength Monitor. "United States: Brand preferences for cable or satellite TV services from October 2017 to January 2018, by income." Chart. March 1, 2018. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/
The Brand Strength Monitor. (2018). United States: Brand preferences for cable or satellite TV services from October 2017 to January 2018, by income. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/
The Brand Strength Monitor. "United States: Brand Preferences for Cable or Satellite Tv Services from October 2017 to January 2018, by Income." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/
The Brand Strength Monitor, United States: Brand preferences for cable or satellite TV services from October 2017 to January 2018, by income Statista, https://www.statista.com/statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/ (last visited August 25, 2024)
United States: Brand preferences for cable or satellite TV services from October 2017 to January 2018, by income [Graph], The Brand Strength Monitor, March 1, 2018. [Online]. Available: https://www.statista.com/statistics/817458/us-brand-preferences-for-cable-or-satellite-tv-services-by-income/