The statistic shows the leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017. It was found that the majority of corporate ad campaigns supported environmental causes, followed by diversity causes with 18 percent and health causes with 17 percent.
Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017
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Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017
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Dentsu Aegis Network. (January 23, 2018). Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017 [Graph]. In Statista. Retrieved April 02, 2025, from https://www.statista.com/statistics/817454/leading-causes-supported-by-global-corporations/
Dentsu Aegis Network. "Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017." Chart. January 23, 2018. Statista. Accessed April 02, 2025. https://www.statista.com/statistics/817454/leading-causes-supported-by-global-corporations/
Dentsu Aegis Network. (2018). Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017. Statista. Statista Inc.. Accessed: April 02, 2025. https://www.statista.com/statistics/817454/leading-causes-supported-by-global-corporations/
Dentsu Aegis Network. "Leading Cause Types Supported by Corporations as Part of Their Marketing and Advertising Campaigns Worldwide between 2013 and 2017." Statista, Statista Inc., 23 Jan 2018, https://www.statista.com/statistics/817454/leading-causes-supported-by-global-corporations/
Dentsu Aegis Network, Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017 Statista, https://www.statista.com/statistics/817454/leading-causes-supported-by-global-corporations/ (last visited April 02, 2025)
Leading cause types supported by corporations as part of their marketing and advertising campaigns worldwide between 2013 and 2017 [Graph], Dentsu Aegis Network, January 23, 2018. [Online]. Available: https://www.statista.com/statistics/817454/leading-causes-supported-by-global-corporations/
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