This statistic shows the results of a survey conducted between October 2017 and January 2018 among 2,000 adult Americans on their preferred life insurance brand. The results were sorted by age. During the survey, 12.9 percent of respondents aged 18 to 34 stated their preferred brand is State Farm; 15.6 percent of respondents aged 35 to 49 said the same.
United States: Brand preferences for life insurance from October 2017 to January 2018, by age
Characteristic
Age 18 to 34
Age 35 to 49
Age 50 and older
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The Brand Strength Monitor. (March 1, 2018). United States: Brand preferences for life insurance from October 2017 to January 2018, by age [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor. "United States: Brand preferences for life insurance from October 2017 to January 2018, by age." Chart. March 1, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor. (2018). United States: Brand preferences for life insurance from October 2017 to January 2018, by age. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor. "United States: Brand Preferences for Life Insurance from October 2017 to January 2018, by Age." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
The Brand Strength Monitor, United States: Brand preferences for life insurance from October 2017 to January 2018, by age Statista, https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/ (last visited July 22, 2024)
United States: Brand preferences for life insurance from October 2017 to January 2018, by age [Graph], The Brand Strength Monitor, March 1, 2018. [Online]. Available: https://www.statista.com/statistics/817396/united-states-brand-preferences-life-insurance-age/
