Decision factors on what to eat or drink Canada by age 2017

This statistic displays the leading decision factors on what to eat or drink in Canada in 2017, broken down by age groups. Some 24 percent of respondents aged 15 to 19 said they low-sugar or sugar-free was one of their top decision factors for food and beverages, whilst some 50 percent of respondents aged over 60 would choose a low-sugar or sugar-free product.

Leading decision factors when choosing products to eat or drink in Canada in 2017, by age group

Characteristic	15-19	20-29	30-39	40-49	50-59	60+
Low-sugar or sugar-free	24	47	43	43	43	50
Free from GMO ingredients	35	36	36	33	43	39
Low-sodium and low-salt	33	34	38	37	35	43
Made locally or uses local ingredients	31	35	35	35	40	36
Low or no fat	21	39	34	35	40	35
Fortified with vitamins and minerals	27	32	36	31	31	22
Organic or made from organic ingredients	32	32	29	22	22	27
Contains pre- or pro-biotics	13	27	25	17	19	18
Gluten-free	16	18	13	11	16	14
None of the above	27	16	17	21	17	10

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Release date

October 2017

More information

Region

Canada

Survey time period

summer 2017

Number of respondents

1,009 respondents

Age group

15 years and older

Method of interview

Online survey

Supplementary notes

The survey question was phrased as follows: "When deciding which food or beverage product to eat or drink, how important are the following in making your decision?"
Data used represents the Top 2 boxes “Very important” and “Extremely important” out of a 5-point-scale in the online survey.

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