This statistic shows the most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, broken down by age group. The findings show that 57 percent of responding Canadians aged between 18 and 35 years said that they had performed an online search about the product after seeing the ad, and 45 percent had visited the advertiser's website.
Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by age group
Characteristic
18-35
35-44
45-54
55-64
65+
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Question asked: Which of the following have you ever done after seeing a magazine ad that captured your attention? Select all that apply.
The qualifications for participants of this study were that the respondents must read magazines at least monthly and/or buy a magazine at least every 2-3 months.
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Magazines Canada. (December 18, 2017). Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by age group [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/815659/magazine-advertising-effects-age-group-canada/
Magazines Canada. "Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by age group." Chart. December 18, 2017. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/815659/magazine-advertising-effects-age-group-canada/
Magazines Canada. (2017). Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by age group. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/815659/magazine-advertising-effects-age-group-canada/
Magazines Canada. "Most Common Actions Triggered by Magazine Advertising among Readers and Buyers in Canada as of July 2017, by Age Group." Statista, Statista Inc., 18 Dec 2017, https://www.statista.com/statistics/815659/magazine-advertising-effects-age-group-canada/
Magazines Canada, Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by age group Statista, https://www.statista.com/statistics/815659/magazine-advertising-effects-age-group-canada/ (last visited August 25, 2024)
Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by age group [Graph], Magazines Canada, December 18, 2017. [Online]. Available: https://www.statista.com/statistics/815659/magazine-advertising-effects-age-group-canada/