This statistic shows the most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, broken down by gender. The findings show that 51 percent of responding Canadian women said that they had used or planned to use the coupon or promotion listed on the ad, compared to 37 percent of responding men who said the same.
Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by gender
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Question asked: Which of the following have you ever done after seeing a magazine ad that captured your attention? Select all that apply.
The qualifications for participants of this study were that the respondents must read magazines at least monthly and/or buy a magazine at least every 2-3 months.
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Magazines Canada. (December 18, 2017). Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by gender [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/815632/magazine-advertising-effects-gender-canada/
Magazines Canada. "Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by gender." Chart. December 18, 2017. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/815632/magazine-advertising-effects-gender-canada/
Magazines Canada. (2017). Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by gender. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/815632/magazine-advertising-effects-gender-canada/
Magazines Canada. "Most Common Actions Triggered by Magazine Advertising among Readers and Buyers in Canada as of July 2017, by Gender." Statista, Statista Inc., 18 Dec 2017, https://www.statista.com/statistics/815632/magazine-advertising-effects-gender-canada/
Magazines Canada, Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by gender Statista, https://www.statista.com/statistics/815632/magazine-advertising-effects-gender-canada/ (last visited July 22, 2024)
Most common actions triggered by magazine advertising among readers and buyers in Canada as of July 2017, by gender [Graph], Magazines Canada, December 18, 2017. [Online]. Available: https://www.statista.com/statistics/815632/magazine-advertising-effects-gender-canada/
