Gross sales of Mattel's Barbie brand in North America 2016-2023

In 2022, Mattel's Barbie brand generated gross sales amounting to 840 million U.S. dollars, increasing from about 776 million U.S. dollars the previous year.

Additional information on Mattel’s Barbie

Since the launch of Mattel’s Barbie fashion doll in 1959, Barbie has become a cultural icon in America and around the world. Although a truly worldwide phenomena, a considerable proportion of Mattel’s sales come from America and Canada. A look at the gross sales of Mattel by region worldwide shows that over half of Mattel’s income comes from the North American region.