As of the fourth quarter of 2023, Odido was estimated to be the largest mobile network operator in the Netherlands by consumed minutes, with an estimated market share of between 45 and 50 percent. KPN was estimated to be the second largest operator with a share between 25 and 30 percent.
A competitive Dutch market
The Dutch telecoms industry counts among the world's most advanced and is characterized by a competitive environment coupled with a growing demand for high-speed internet and mobile services. KPN, a former government-owned service, holds the upper hand in the fixed telephone market with a share of around 62.5 percent by number of minutes, while T-Mobile leads the mobile market, both when measured by minutes consumed and by share of connections. They are joined at the top by VodafoneZiggo, and various mobile virtual network operators (MVNOs).
Rebranding in progress
In September 2021, Deutsche Telekom, owner of the company, sold T-Mobile Netherlands for 5.1 billion euros to the investment companies Apax Partners and Warburg Pincus, with revenues reflecting the completion of the sale as of March 31, 2022. As of September 2023, T-Mobile Netherlands operates as Odido. Several reasons might explain this rebranding, notably a greater freedom of action and independence from its former owner, as well as a desire to reflect Odido’s ambitions beyond the mobile market.
Market distribution of mobile network operators (MNOs) in the Netherlands as of 4th quarter 2023, by consumed minutes
Characteristic
Share of total market
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Netherlands Authority for Consumers and Markets. (April 9, 2024). Market distribution of mobile network operators (MNOs) in the Netherlands as of 4th quarter 2023, by consumed minutes [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/814687/leading-mobile-network-operators-in-the-netherlands-by-consumed-minutes/
Netherlands Authority for Consumers and Markets. "Market distribution of mobile network operators (MNOs) in the Netherlands as of 4th quarter 2023, by consumed minutes." Chart. April 9, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/814687/leading-mobile-network-operators-in-the-netherlands-by-consumed-minutes/
Netherlands Authority for Consumers and Markets. (2024). Market distribution of mobile network operators (MNOs) in the Netherlands as of 4th quarter 2023, by consumed minutes. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/814687/leading-mobile-network-operators-in-the-netherlands-by-consumed-minutes/
Netherlands Authority for Consumers and Markets. "Market Distribution of Mobile Network Operators (Mnos) in The Netherlands as of 4th Quarter 2023, by Consumed Minutes." Statista, Statista Inc., 9 Apr 2024, https://www.statista.com/statistics/814687/leading-mobile-network-operators-in-the-netherlands-by-consumed-minutes/
Netherlands Authority for Consumers and Markets, Market distribution of mobile network operators (MNOs) in the Netherlands as of 4th quarter 2023, by consumed minutes Statista, https://www.statista.com/statistics/814687/leading-mobile-network-operators-in-the-netherlands-by-consumed-minutes/ (last visited July 22, 2024)
Market distribution of mobile network operators (MNOs) in the Netherlands as of 4th quarter 2023, by consumed minutes [Graph], Netherlands Authority for Consumers and Markets, April 9, 2024. [Online]. Available: https://www.statista.com/statistics/814687/leading-mobile-network-operators-in-the-netherlands-by-consumed-minutes/