In the United States, 41 percent of the residential online population state they like to watch, listen, or read about comedy content from influencers / content creators, making it the most followed type of content. The runner up in this content type ranking among U.S. American consumers is music content at 38 percent. This is according to the Statista Consumer Insights Global survey 2023.
Influencer / content creators followed by type in the United States in 2023
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Influencer / content creators followed by type in the United States in 2023
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Survey question: "In general, which of the following types of contents from influencers / content creators do you like to watch, listen to or read about online?"
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Statista. (May 16, 2023). Influencer / content creators followed by type in the United States in 2023 [Graph]. In Statista. Retrieved April 05, 2025, from https://www.statista.com/forecasts/1398749/influencer-content-creators-followed-by-type-us
Statista. "Influencer / content creators followed by type in the United States in 2023." Chart. May 16, 2023. Statista. Accessed April 05, 2025. https://www.statista.com/forecasts/1398749/influencer-content-creators-followed-by-type-us
Statista. (2023). Influencer / content creators followed by type in the United States in 2023. Statista. Statista Inc.. Accessed: April 05, 2025. https://www.statista.com/forecasts/1398749/influencer-content-creators-followed-by-type-us
Statista. "Influencer / Content Creators Followed by Type in The United States in 2023." Statista, Statista Inc., 16 May 2023, https://www.statista.com/forecasts/1398749/influencer-content-creators-followed-by-type-us
Statista, Influencer / content creators followed by type in the United States in 2023 Statista, https://www.statista.com/forecasts/1398749/influencer-content-creators-followed-by-type-us (last visited April 05, 2025)
Influencer / content creators followed by type in the United States in 2023 [Graph], Statista, May 16, 2023. [Online]. Available: https://www.statista.com/forecasts/1398749/influencer-content-creators-followed-by-type-us
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